Sarah Smith | Director
With over a decade of working experience in communications, Sarah is an accomplished PR and media professional with a broad spectrum of understanding. Sarah has extensive experience of integrated communications in the healthcare, charity and pharmaceutical industries, working with a number of well known brands and companies. Sarah used her expertise to set up afina in 2013.
While product launches, awareness campaigns, internal and corporate communications have played a key role in Sarah’s career to date, she is also an expert in patient engagement and stakeholder management. Using her skills of co-running her own charity, she understands exactly how to effectively engage and collaborate with clients, key opinion leaders and patient groups.
afina has most recently undertaken a number of individual, bespoke website and design projects, alongside social media marketing campaigns for local businesses in Cornwall and out of the county.